Your Website Looks Fine. So Why Isn't It Bringing In Work?
A site that looks decent but has thin content — two or three pages, no individual service pages, no suburb pages, no articles — gives Google nothing to rank. The people searching for your trade in your area can't find you, because your site doesn't give Google a reason to show it. That's a content problem, not a design problem, and it's fixable without touching your existing design.
Need a full rebuild, not just more content? See the Website Upgrade service instead.
Choose the Type of Support You Need
One-off SEO Projects
Fixed price, clear scope, no ongoing commitment
Best for fixing specific gaps or expanding the site in defined stages.
Optional Monthly Growth
Agreed monthly workload — optional, can start or stop
Best for consistent content publishing, Google Business Profile management, and tracking results over time.
One-Off SEO Services
Content & SEO Audit
A practical review of your current website: content, structure, metadata, indexing, internal links, Google visibility, and what's missing. You get a prioritised action plan, not a report full of jargon.
Service Page Build-Out
A dedicated page for each important service you offer. Instead of listing everything on one page, each service gets its own page with useful content, trust signals, and a clear call to action. Examples: hot-water repairs, switchboard upgrades, bathroom renovations, roof repairs, lawn maintenance.
Suburb & Location Page Build-Out
Genuine location pages for the areas you actually work in. Each page is written around your services in that location — not dozens of copied pages with the suburb name swapped. Examples: Plumber in Albany, Electrician on the North Shore, Builder in West Auckland.
Technical SEO Setup
A review and fix of the technical foundations: page titles, meta descriptions, heading structure, canonical URLs, sitemap, Search Console setup, indexing, internal linking, mobile/speed review, image alt text, broken links.
Directory & Citation Setup
Getting your business details submitted consistently to relevant NZ directories and trade platforms: NoCowboys, Yellow, Localist, Builderscrack, Neighbourly, and others where appropriate.
Article Packs
Sold in blocks of 6, 12, or 24 articles written around the searches and questions relevant to your trade. Each article includes a defined topic, heading structure, internal links, a call to action, metadata, and publishing. No filler — every article must have a reason to exist.
FAQ Page
A dedicated page answering the real questions customers ask before requesting a quote. Topics can include pricing, service areas, availability, timelines, qualifications, and guarantees.
Project & Case Study Pages
Completed jobs written up with photos, the problem, the work carried out, and the outcome. Strong E-E-A-T signals and content only you can provide.
Optional Monthly Growth
Monthly Article Programme
A consistent number of articles researched, written, published, and internally linked each month. Scope agreed in advance. Built around your services, locations, and competition — not filler to hit a quota.
Google Business Profile Management
Ongoing maintenance of your GBP: weekly posts, service and info updates, photo uploads, Q&A seeding, review-request templates, and review-response guidance. All reviews must be genuine — none are purchased or fabricated.
Monthly GSC Reporting
A plain-English monthly report covering search clicks, impressions, queries driving traffic, pages gaining or losing visibility, indexing issues, completed work, and what happens next. No unexplained charts.
A simple four-step process
I review your current position
Send your URL, services, areas, and goals. I'll review what's working, what's missing, and what makes sense.
You receive a recommended scope
Clear explanation of the work, why it matters, what's delivered, and what it costs. Unnecessary work is left out.
The work is built and published
Pages, articles, fixes, directories, or GBP updates are completed. You're kept informed of material changes.
You receive a handover or monthly report
For one-off work, a summary of what was done and what to do next. For monthly work, ongoing reporting and a clear plan.
What I Won't Do
- Guarantee a first-place ranking
- Create fake reviews
- Buy low-quality backlinks
- Publish copied or spun content
- Build dozens of duplicate suburb pages
- Hide work behind unexplained reports
- Recommend work just to increase a monthly fee
Trades and local services
- Plumbers
- Electricians
- Builders
- Handymen
- Painters
- Landscapers
- Roofers
- Concreters
- Property maintenance
- Cleaning & exterior washing
- Other local service businesses across NZ
Solo operation. No salespeople, no account managers, no outsourced teams. Practical, direct, plain English. More About Patrick.
Questions I get asked
Do I need a new website before using this service?
Not necessarily. I can work on existing sites regardless of who built them. First step is checking whether the platform and structure can support the work. If a rebuild is needed, I'll say so before recommending anything.
Can I buy just one service?
Yes. One-off work can be a single audit, one service page, an article pack, or any other defined project. No monthly commitment required.
Is monthly SEO required after my website is built?
No. Launch Local Web websites are one-off builds with no required monthly fees. Ongoing SEO is completely separate and optional.
How much does SEO cost?
One-off projects are quoted at a fixed price based on scope, platform, and competition. Monthly services are priced according to the agreed workload. You get the complete scope and price before any work begins.
How long does organic SEO take?
It's not instant. Technical fixes may show results sooner; meaningful ranking changes generally take longer. It depends on your market, competition, website history, and content. I won't promise a specific ranking by a specific date.
Will every suburb page have different content?
Yes. Each page is written around your services in that specific area. I do not create copied pages with only the suburb name changed.
Request an SEO Growth Quote
Send a few details about your business. I'll review what you have and reply personally with a recommended scope and fixed-price quote.
Ready to Help More Local Customers Find You?
One-off projects or optional monthly growth. Clear scope, clear pricing. No ranking guarantees.